Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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ژورنال
عنوان ژورنال: Journal of Accounting & Marketing
سال: 2017
ISSN: 2168-9601
DOI: 10.4172/2168-9601.1000250